There are several advertising strategies used by
business owners to promote their business in Lagos, but social media
advertising strategy has over times proven its effectiveness and how customer
targeted it can be.
LinkedIn platform provides
an affordable way to get your message out to a targeted audience using many
easy-to-use options. Each of LinkedIn's advertising options allows you the
flexibility and affordability to reach your target audience, whether you're
generating leads, growing your network, recruiting new employees, or growing
your company page membership.
Here few LinkedIn advertising options available for
any type of business in Lagos;
Self-Service PPC
Advertising: This
self-service advertising solution allows you to create and place ads on
prominent pages and page locations on the LinkedIn.com website. You specify
which LinkedIn members view your ads by selecting a target audience: by job
title, job function, industry, geography, age, gender, company name, company
size, or LinkedIn Group. Your Self-Service ads will be displayed prominently at
the top of the LinkedIn page as a text ad, and your full ad with an image will
appear in the right sidebar.
Content Ads: Content ads are
essentially mini-websites that let you display multiple ad messages in one
sidebar widget. They're similar to those rotating billboards you see on
freeways that display three different advertisements as the panels turn. You
can display up to four advertising messages in different media formats, so you
have more than one chance to catch the reader’s eye.
SlideShare Content Ads: Presentations are an
excellent way to engage LinkedIn members. With LinkedIn's SlideShare, a social
media website where you can post PowerPoint presentations, infographics,
documents, and articles, you can post content on the SlideShare site and post
the same content within your LinkedIn profile under your Summary or within each
job posted in the Experience section. With SlideShare Content Ads, you can now
promote your content in sponsored updates so you can share your best content
with a target audience that's looking for professional insights.
Social Ads: LinkedIn Social Ads are
a very effective way to encourage LinkedIn members to share messages and
recommend your products. Social Ads use the same targeting other LinkedIn
advertising options offers but they let you leverage social proof throughout
the LinkedIn community. The endorsements of trusted contacts are a highly effective
way to add credibility and impact to your company messages. LinkedIn’s
extensive range of social ads is designed to leverage the way members use the
LinkedIn network to share ideas and information. Social Ads make it easy for
members to endorse your company and share insights and updates. And they ensure
that engagement with one member is quickly spread across his network.
Follow Company Ads: LinkedIn Follow Company
Ads are a unique set of display ads that leverage a member’s profile data to
deliver a customized, personalized message to drive engagement with your
Company Page. They give companies the ability to target professionals, generate
awareness for their Company Page, and convert them to engaged followers.
Featured Company Ads: Featured Company ads
are very similar to Follow Company ads. The difference is the Featured Company
ad is associated with your Company page and lets you display links to the
Product Showcase and Jobs pages on your Company page. It's an organic-looking
tool to generate awareness and interaction for Company Pages. It invites
engagement directly from the ad unit and leverages member network connections
to drive interest while the Follow Company ad only lets the viewer click on the
Follow Company link.
LinkedIn Group Ads: LinkedIn Group Ads are
targeted, personalized, and relevant group-specific ads created to help promote
and drive membership to custom group communities. They feature viewer-specific
social graph information within the ad unit to build a personalized message,
deliver Group recommendations, and build trust through a co-branded template
that implies LinkedIn endorsement.
Spotlight Ads: A Spotlight Ad is a
fully customizable ad that leverages the member profile image but can link to
the advertiser’s landing page. These ads look like content on the page and
don’t use the traditional ad formats. Because these ads blend in with the
content, people often click on them not realizing they're ads. Spotlight Ads
are designed to help someone find a job by associating their profile picture
with a company logo. These ads are very effective because they show a member's
image in the ad under the headline, “Picture Yourself at Company” and their new
job title under their name. This lets them visualize themselves in this position
at your company.
Sponsored InMail: Sponsored InMail let
you use LinkedIn InMail to deliver highly relevant messages to targeted
audience segments. Sponsored InMail messages are different from the standard
InMail message: The sole purpose of an InMail message is to establish contact
with a person, so you don’t want to include a marketing message when you send
them an InMail message. But Sponsored InMail messages are personalized messages
with space for extensive marketing copy on a co-branded landing page, one ad
unit, and a call to action. Sponsored InMail messages are always delivered to
the top of the member’s LinkedIn inbox, increasing visibility and improving the
open rate.
If you
are thinking of advertising in Nigeria, please contact PoiseMedia
Communications at www.poisemedianigeria.com or check
our contact at the bottom of this blog. We can help you identify your market
and reach them. We apply both BTL and ATL strategies to project our clients’
brands to the right audience. We can do same for you at very affordable price.
Lilian Izuorah
Business Development Officer
PoiseMedia Communications Ltd
Business Development Officer
PoiseMedia Communications Ltd