There are
different marketing techniques most business managers fail to utilize. These
techniques are at your disposal and can be very effective if done properly.
Yes, it is important to make certain your brand stays on top of the market ladder
while using marketing tools like Print ad, Broadcast ad Billboards etc., but
there are also some basic marketing tools you are probably overlooking that if
utilized well can amount to a positive results.
Constantly, business managers search for innovative and efficient
marketing strategy for their business growth and expansion, which is why it’s
important to explore all the marketing techniques.
Use these 5
simple techniques to blend your business advertising in a way that will build
new leads and boosts your sales in Lagos, Nigeria;
- Content
Marketing: You should always offer relevant and useful content to help your
customers. Most people prefer to
search online every time to research and find answers to product/services. When
they do so, you are expected to have had a well-written article on your website
waiting to answer their questions. The main focus of your content should always
be on providing useful advice and how your product or service solves the
problem in question.
- Include memorable
contact points on your print materials: All forms of print advertising are very still
very effective, whether through opt-in direct mail marketing or your company
sales literature and business cards. The difference now is that most people
want an easy to remember contact point to dig a little deeper into your company
when they have more time. To that end, your print marketing should always
include short, sharp ways to follow up with you. A memorable URL, short link,
telephone number and Twitter handle are all good reminders for potential
customers to reconnect with your business.
- Use broadcast
media to drive online engagement: Marketers still Television and radio media because they are
still popular and effective and can reach mass audiences. Blended marketing can
take that value a step further, however, by encouraging viewers and listeners
to call, visit your website, or connect with you on a chosen social network.
Once you have an online presence that captures customer information
effectively, using a broadcast ad to connect with that system to a larger
audience is a smart marketing move.
- Add a vanity
number to online display ads: Although
the focus is always on click through rates when it comes to online ads, don’t
forget that the impressions number is far larger.
- Add ‘click to call’ links on your mobile site or app: The gap between a click and a call is completely bridged by smartphones, where the always-on connection allows potential customers to switch from web browsing to business inquiry in a matter of seconds. Make sure that your mobile marketing is in shape to take advantage of this, including calls to action that focus heavily on calling your company.
If you are thinking
of advertising in Nigeria, please contact PoiseMedia Communications at www.poisemedianigeria.com or check our contact at the bottom of this blog. We can help you
identify your market and reach them. We apply both BTL and ATL strategies to
project our clients’ brands to the right audience. We can do same for you at
very affordable price.
Lilian Izuorah
Business Development Officer
PoiseMedia Communications Ltd
