Tuesday, October 25, 2016

How to turn negative feedback into a positive experience for your business in Nigeria

Getting negative comments about your business feels like a blow in the face, the attacks and bad reviews can be discouraging at times. Mostly because of the countless hours and energy you’ve put into the business, so it’s only natural to feel upset when someone criticizes your hard work in a public forum.
The important thing to remember is that people who post complaints on social media just want to be heard. Ignoring a post will show them and your other fans that you don’t care about their experience.
However, If you take the time to thoughtfully respond, you can control the situation and turn negative feedback into a positive experience for your business.
Negative reviews can actually contribute to sales; some negative reviews are actually good for your business. That's because all positive reviews can seem somewhat like a setup. You know that your customers just love your product or service, but to someone who is looking at your business, it may seem like you paid for the reviews or wrote them yourself.

Here are a few tips on how to handle negative reviews:

  • Craft the right response:   First start by reading over their posts to see if you can put together the root of the problem, and what you can do to make the situation better. Look at your negative reviews as an opportunity to learn. Maybe there really are changes that need to happen or policies that you need to put in place to make the customer experience better.  Don't be discouraged and don't respond hastily. It’s not just about losing one customer; it's about your reputation. Take some time to think about and create a perfect response, and you'll likely win over more customers than you realize. Even if a few bad reviews can be good, you don't want to give people the impression that you don't care or that you're ignoring people.
  • Acknowledge their frustrations and admit your mistakes:  You need to express understanding and empathy without blaming the customer. Regardless of whether or not you think your business was right. If you've made a mistake, or if one of your employees has, own up to it. Don't try to make excuses or turn yourself into the victim. Apologize for the experience sincerely. Sometimes reviewers may exaggerate what happened or try to make the experience seem worse than it was. If you think a review contains inaccurate details, you can make corrections. Don't accuse the reviewer of anything.
  • Take conversation offline: After posting a public reply or apology to the reviewer, you can continue the conversation in a private setting via mail or if on twitter, you could send a direct message to the customer. One of the best things you can do to let potential customers know you are actually interested in correcting problems is offering an offline solution. Give the name of a customer service manager in the response and a phone number to call.
  • Ask for a second chance: Provide restitution if need be. You can provide something that will make the experience better. For instance, percent off their next purchase? Offer to let the customer return the item for a refund or exchange, etc. Be sure to highlight what you do well and what you are known for. Assure them that their experience is not typical, and promise to do better.
  • Ask loyal customers to share their experiences. Lots of positive reviews are the best counter to bad reviews. Ask your best customers to review you honestly. Put reminders on your flyers, your website, your menus, or your window decals. Make personal appeals to any customers you have a relationship with.
  • Be consistent. Respond to all your customers using the same guidelines. In fact, it's not a bad idea to craft some "rules" for responding (time frame for the response, policies regarding offers of free products, etc.) and make all your employees aware of them.

It’s beneficial to define a strategy around responding to negative (or positive) reviews on your site, or any social media. While it’s recommended to use customer’s review as an opportunity to address customers and acknowledge their feedback, it is not necessary to respond to every negative review. Understanding which reviews require a response, what your timing and solutions for response will be, along with the response itself are all important aspects of a good response program.

If you are thinking of advertising in Nigeria, please contact PoiseMedia Communications at www.poisemedianigeria.com or check our contact at the bottom of this blog. We can help you identify your market and reach them. We apply both BTL and ATL strategies to project our clients’ brands to the right audience. We can do same for you at very affordable price.

Lilian Izuorah
Business Development Officer
PoiseMedia Communications Ltd

Search for more information

For further inquiry

Please contact Victor Ariyibi at

+234 - 818 547 6473.

This blog is powered by Poisemedia Communications Ltd. Nigeria